Management training experience to improve the marketing of Liquefied Petroleum Gas

Abstract

The rapid and profound advances in science, technology, and innovation provide tools of significant importance for the development and competitiveness of business management in business entities. Refining their vision by using new theoretical formulations to clarify the complex nature of the marketing process becomes a business necessity since the marketing of bottled LPG is a significant activity within the hydrocarbon sector both due to the behavior of its sales and the challenges of linking related activities such as transport, distribution, storage and packaging. This article aims to present the main results of the advisory project focused on training for managers and their reserves at the Havana liquefied gas company, aimed at strengthening the exercise of management through the updating of knowledge, development of skills, methods and techniques for the development of the marketing strategy and the integrated marketing procedure for liquefied gas under current conditions as the main results of participatory action research used as a fundamental working method. While its fundamental conclusion is that training in the company's daily operations allows for a contextualized and transformative process of improvement for those involved and the creative solution of problems, without separating workers from their functions and improving their personal and human development.